The Psychology of Neon Sign Colors: Making the Right Choice

A combination of different neon sign colors
A combination of different neon sign colors

Neon signs colors can range from blue, green, yellow and red, to a multitude of other hues. However, when it comes to selecting the right color for your space, there’s usually a lot more than just aesthetics at play. Different neon sign colors can evoke different emotions and create different atmospheres in your space. In this article, we explore these colors and what they help create.

What is the Color of Neon Light?

Neon gas produces a characteristic red-orange glow, which gives neon lights a unique and unmistakable look. This happens when the gas inside the glass tube is energized by an electrical current.

That being said, the so called neon lights we are most familiar with come in a wide range of colors: everything from blues, greens, and pinks to purples and yellows

How is that so? It all comes down to using various other gases inside the glass tubes, which absorb some of the light from the neon gas and emit own colored light – a popular way to create neon sign colors. These include argon, krypton, and xenon.

How is Color Produced in a Neon Sign?

A glass neon sign is composed of a bent glass tube with two electrodes inside. When current is passed through the tube, electrons from the electrodes collide with and ionize the neon gas molecules.

This collision generates ultraviolet light which is then absorbed by phosphors on the walls of the glass tubes and re-emitted as visible colored light.

Different combinations of gases and phosphor coatings can be used to produce different colors. This allows you to customize the neon sign colors to the exact look you are going for.

In LED neon signs, the same effect is created by combining different colored LED lights with a light diffuser. This gives off a similar neon sign look, but with more energy efficiency than traditional neon signs.

Orange neon sign
Orange neon sign

Neon Sign Colors

Neon colors can vary from bright red to the more subtle but elegant blue light. Here is a look at some of the most popular neon sign colors as used in business signs and home decorations, including a description of what moods they can evoke.

Pink Neon Sign

Pink is a soft, feminine color that people often associate with love and delicacy. It evokes feelings of romance, innocence, and sweetness. A pink neon sign will, therefore, create a romantic atmosphere in any room. Use these neon sign colors in women’s boutiques or romantic restaurants for a soft, feminine feel.

Blue Neon Sign

Aqua or blue neon sign colors are calming and suitable if you intend to create a soothing atmosphere. They portray a tranquil and peaceful space, perfect space for relaxation or contemplation. Blue neon signs also look great when paired with white for a classic, nautical-inspired look. Or use them to create a modern and stylish atmosphere in your home or business.

Green Neon Sign

Green is a natural color that elicits the feelings of growth and freshness or nature and health. So a green gas neon sign is usually often associated with renewal or rejuvenation. This makes it perfect for use in spaces such as gyms, yoga studios, and health-related facilities. In these setting, the green neon sign creates a welcoming and invigorating atmosphere that will encourage movement and activity.

Red Neon sign

Like green, red neon signs create an energetic atmosphere that encourages conversation. That’s because red is a vibrant and bold color that many people associate with passion, warmth, and excitement. One way to use a red neon light sign is to provide an inviting atmosphere inside your business, home, or even for outdoor signage needs.

Purple Neon Sign

Purple is an exotic and mysterious color that has often been a sign of wealth and royalty. A purple neon sign will help transform your space into a vibrant and mesmerizing palace-like zone. Use it to highlight the beauty of your store or restaurant, attract attention, and create an atmosphere of luxury for customers and guests.

White Neon Sign

White is a classic color that evokes the feelings of purity, peace, and serenity. A white neon sign will, therefore, creates a clean and modern atmosphere, which is perfect for businesses and homes, both as an accent color or as the main focus of decoration. White neon signs can also be used to make a subtle statement or create a peaceful ambiance in any space.

Yellow Neon Sign

Yellow is a cheerful color and synonymous with sunshine or hope and optimism. Use this color to make a bright and inviting atmosphere in different settings or spaces. A yellow neon sign, for example, will bring out a feeling of joy and make a crowd cheerful. This sign color thus fits use in a gathering or event.

Orange Neon Sign

The color of true neon signs, orange is a vibrant and energetic hue that brings a feeling of creativity and enthusiasm. Use these types of neon sign colors for an atmosphere of fun and activity, which is perfect for bars, clubs, or businesses that want to attract attention. You may also use orange neon signs in combination with other bright colors to make a statement.

Rainbow Neon Sign

This means a combination of colors to produce a vibrant spectrum. It creates an incredibly bold look, that’s hard to ignore. A rainbow neon light sign is best suited for events or venues that want to stand out from the crowd and make a lasting impression. It can be many different options: A rainbow neon wall sign, a table sign, or even a custom-made design

White neon sign
White neon sign

Can you Change the Color of Neon Signs?

Yes, you can change the color of a neon sign. However, it depends on the type of sign and its design or features. For example, you can have a custom-made neon sign that comes with interchangeable lettering so you can switch up the colors depending on your mood or occasion.

It’s good to note that LED neon signs can also be used to create a similar effect as classic neon signs but with greater flexibility in terms of colors and shapes. In addition to being available in a variety of colors, LED neon signs also come with features to help you customize your sign with ease, usually electrically to change the colors in real time.


Neon signs come in many different colors. By using these color options, you can create a unique atmosphere that is sure to capture attention. Neon sign colors also evoke different emotions, so you can choose the color that best suits your business or home – whether looking for an expressive statement or just want to add some color and vibrancy to your space.

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